top of page
Digital Experiences: IBM Design Website
The big question: How do you introduce people to IBM Design in a way that primes them to explore all of the resources, guidance and value we have to offer?
One sentence summary:
I led content and copywriting on a refresh of IBM Design's homepage.
10-second backstory:
IBM Design is constantly growing, shifting and transforming to meet the changing needs we see in the world around us. A ton of things had changed in the time since our last website was launched, so my team was tasked with giving it a total refresh.
Animating ideas:
-
Unity, not uniformity. From internal products and branding to client services and engagements, Design can be found in many forms across IBM. The new homepage was an opportunity to highlight the shared values and approach that unite all of these Design efforts while, at the same time, helping people understand the different capabilities offered by each component piece.
-
A front porch for IBM Design. There was already a ton of great digital content out there when we started this project. Rather then trying to compete with that content, we wanted to prime people for it by providing just enough context to orient their thinking and pique their interest before inviting them to explore further.
-
A bold statement. IBM has always been a company that leads from the front. As the single largest Design organization in the world, we have a strong sense who we are and what we believe. We wanted to convey throughout the site, but especially in the large, impact statements that introduce each subsection of the website.
The statements also served as an "inverted pyramid" of sorts, providing a high-level snapshot of our foundational beliefs and approach, even if they're the only thing you read.
What I actually did:
-
Conducted user research.
-
Guided information architecture.
-
Led copywriting, narrative, and content development.
Explore more at ibm.com/design!
bottom of page